Product design
Product design
Identity protection
Identity protection
In an era when we've grown accustomed to exchanging our personal data for online services, I crafted a tool to help people reclaim control of their stolen data.
In an era when we've grown accustomed to exchanging our personal data for online services, I crafted a tool to help people reclaim control of their stolen data.
PROBLEM
In 2019 alone, hackers exposed over 160 million sensitive records — like passwords, medical records, financial info, and more — across nearly 1,500 data breaches in the US.
Unsurprisingly, Americans worry about identity theft and financial data theft the most among other crimes in 2019. Yet, a majority of the US has never checked if they’ve been affected by a data breach, and even fever know how to respond to one.
In 2019 alone, hackers exposed over 160 million sensitive records — like passwords, medical records, financial info, and more — across nearly 1,500 data breaches in the US.
Unsurprisingly, Americans worry about identity theft and financial data theft the most among other crimes in 2019. Yet, a majority of the US has never checked if they’ve been affected by a data breach, and even fever know how to respond to one.
Wouldn’t it be better if people had a simple, secure way to find and respond to breaches of their data?
SOLUTION
From concept to implementation, I designed a supportive, simple, and customer-obsessed Identity Protection service that helps people search for their personal data within a database of stolen accounts and–importantly–update their stolen passwords.
From concept to implementation, I designed a supportive, simple, and customer-obsessed Identity Protection service that helps people search for their personal data within a database of stolen accounts and–importantly–update their stolen passwords.
OUTCOME
Pre-release testing yielded positive results. 72% of users felt confident after responding to a password breach, and 80% of users reported the password change task as easy or very easy.
Pre-release testing yielded positive results. 72% of users felt confident after responding to a password breach, and 80% of users reported the password change task as easy or very easy.
