UX research

The return of App Privacy

With rising demand for consumer privacy tools, I led research efforts to re-introduce the App Privacy feature within McAfee Mobile Security for Android.

PPS COVER-2

PROBLEM

Mobile apps collect our personal data through a combination of apparent and more covert methods – but they don’t necessarily keep our data a secret

That's why we created App Privacy, a feature within McAfee Mobile Security that advises users about apps that may put their personal data at risk. However, users increasingly contacted McAfee Customer Support, citing confusing alerts related to the App Privacy feature. In 2017, the feature was temporarily deactivated to improve the experience.

That's why we created App Privacy, a feature within McAfee Mobile Security that advises users about apps that may put their personal data at risk. However, users increasingly contacted McAfee Customer Support, citing confusing alerts related to the App Privacy feature. In 2017, the feature was temporarily deactivated to improve the experience.

Why do users find the App Privacy feature confusing? And is there better way to re-design the feature?

APPROACH

I ran nine moderated user tests between a control group, who tested the previous App Privacy experience, and an experimental group, who tested an updated prototype based on control group feedback. I synthesized test data into findings and collaborated with a team of designers to design and implement UX recommendations into the McAfee Mobile Security app.

OUTCOME

Testing enabled the re-introduction of the App Privacy feature in McAfee Mobile Security 5.5.1 (Android) in March 2020. Study findings revealed that users misinterpreted App Privacy notifications as malware threats and led to clearer notification copy that reduced the likelihood of users calling McAfee Customer Support by 33%.

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© Edward Salonga

© Edward Salonga